Privacy policy

Last Updated: March 28, 2026

At Olivia The Label (“we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose your personal data when you visit our website https://www.oliviathelabel.com (the “Site”) or make a purchase. This policy is designed to comply with Australian Privacy Principles (APPs) and Google Merchant Center requirements.

 

1. Personal Information We Collect

We collect information to provide a safe, seamless, and personalized shopping experience:

Device Information – Automatically collected when you visit the Site:

  • Browser type and version
  • IP address and approximate location
  • Time zone
  • Cookies, pixels, web beacons, and similar tracking technologies
  • Pages visited, products viewed, and site interactions

Order Information – Collected when you make a purchase or attempt to make one:

  • Name, billing, and shipping address
  • Email address and phone number
  • Payment information (processed securely by our providers; we do not store full credit card numbers)
  • Order history and purchase details

 

2. How We Use Your Information

We use your information for the following purposes:

  • Process and fulfill orders, including shipping and returns
  • Communicate about your orders, inquiries, or support requests
  • Prevent fraud and ensure security of transactions
  • Improve our website and services through analytics and performance measurement
  • Provide marketing communications, only when you have explicitly consented
  • Compliance with legal obligations

 

3. Cookies, Tracking, and Analytics

  • We use cookies, web beacons, pixels, and similar technologies to enhance your browsing experience and analyze website performance.
  • Cookies help remember preferences, track site activity, and display personalized offers.
  • You can manage or disable cookies via your browser settings; however, some features of the Site may not function properly if cookies are disabled.
  • Third-party analytics services may also use cookies to provide insights, but personal identification data is not shared without consent.

 

4. Marketing Communications & Consent

  • We may send marketing emails or promotions only if you have opted in.
  • You can unsubscribe at any time using the link in our emails or by contacting us at orders@oliviathelabel.com.
  • Your choice to opt out will not affect your ability to make purchases or access services.

 

5. Sharing Your Information

We only share personal information with trusted third parties to provide our services:

  • Shopify – powers our online store and payment processing
  • Shipping and fulfillment partners – to deliver your orders
  • Analytics and marketing service providers – to improve our services
  • We may also disclose information to comply with legal obligations, prevent fraud, or protect our rights.

 

6. Data Security

  • We implement industry-standard security measures, including SSL encryption, access controls, and secure servers, to protect your information.
  • Only authorized personnel can access personal information necessary for business purposes.
  • In the unlikely event of a data breach, we will follow legal requirements for notification to affected users.

 

7. Data Retention

  • Personal information is retained only as long as necessary to fulfill the purposes outlined in this policy or as required by law, accounting, or reporting obligations.
  • Once no longer needed, data is securely deleted or anonymized.

 

8. Your Rights (Australian Privacy Law)

You may exercise the following rights:

  • Access and correction – request access to your personal data or correct inaccuracies
  • Deletion – request deletion of your data, subject to legal or contractual obligations
  • Lodging a complaint – contact us if you believe your privacy rights are breached

To exercise your rights, email orders@oliviathelabel.com 

 

9. Minors

Our Site is not intended for individuals under the age of 16.
We do not knowingly collect personal information from minors.

 

10. Changes to This Privacy Policy

  • We may update this policy periodically to reflect changes in practices, technology, or legal requirements.
  • The “Last Updated” date will indicate the most recent update.
  • Continued use of the Site constitutes acceptance of the updated Privacy Policy.

11. Contact Information

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Email: orders@oliviathelabel.com
Business Hours: Monday–Friday, 9:00 AM – 5:00 PM AEST